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ECAT ROLLS OUT FINAL 2006 IMPROVEMENTS

Final route revisions effective September 10, 2006

September 8, 2006

(Pensacola, Fla.) - Escambia County Area Transit (ECAT) representatives are excited to celebrate the second and final phase of system-wide route improvements. Major revisions will roll out September 10, 2006 and will involve 21 of the current routes. Affected routes include: 4, 7a-b, 10a-b, 11a-b, 12 - 14, 15a-b, 16, 18, 21, 23 and various evening routes.

This phase marks the culmination of all revisions for the 2006 "Know How To Go" initiative. Once complete, the new and improved ECAT system will consist of 24 total routes and four transfer centers. These improved routes will prove more efficient, making for easier customer travel. Riders will benefit from expanded travel choices and more access.

"Service enhancements will provide additional transit options designed to meet the needs of the growing Pensacola population," said Dawn Groters, General Manager for ECAT. "These improvements will not only benefit ECAT customers, but also the communities in which they live and work."

All improvements are a result of the comprehensive operation analysis performed by the Center for Urban Transportation Research (CUTR) at the University of South Florida. Results showed that route modifications would create shorter travel times and increased functionality for the system. Adjustments have been made based on the changing needs of riders and the Pensacola community.

"We urge all customers to pick up new route brochures for this final phase of route improvements," said Nancy Lohr, ECAT Director of Marketing and Customer Service. "We are excited to provide this improved service to our riders, but want to be certain that no rider gets left behind."

New route brochures are available at the main transfer station located on 1515 West Fairfield Drive or via the website at www.goecat.com. Displays at the main terminal, an infamous wandering life-sized cat, internal bus signage, electronic e-blasts and new route brochures are among the many visuals in place to remind riders to "Know How To Go" on September 10, 2006.